Founder Story

Where it began

Long before Ethnic Vastrr had a name, it lived quietly in my heart.

For nineteen years, I worked as an interior designer — building beautiful spaces for other people, one room at a time. But somewhere in between choosing fabrics, textures, and colors for clients, my mind always drifted to a different kind of fabric — the Indian handloom  I had loved since I was young. There was something about the weave, the imperfections, the human touch in every thread, that no machine-made design could ever replicate.

Why it exists

I always knew I wanted to build something of my own — but for years, I didn't know what that "something" was. I came from a family with no background in business. Not one person before me had taken that leap. So the idea sat there, patiently, for a long time — a quiet dream without a direction.

But my love for handloom never faded. The more I looked around, the more I realized how many authentic Indian artisans and craftsmen — the real hands behind hand-block prints and hand embroidery — were fading into the background of a fast, mass-produced fashion world. I didn't want their work, or their stories, to disappear. That became my reason. Not just to sell sarees, but to keep a tradition alive, and give it the spotlight it deserves.

The turning point

The turning point came when I stopped waiting for the "right" business idea to arrive — and realized it had been with me all along. I didn't have a family business to fall back on, no one to guide me through it. I decided to become that person myself — the first woman in my family to start a business of her own. That decision became Ethnic Vastrr.

Today, every saree and dress material in my store is a piece of that journey — sourced directly from genuine Indian artisans, handmade with real skill and patience, and brought to you by someone who once only dreamed of doing this, and finally chose to begin.